Organic Google Search Results are the results throughout the web that Google has deamed the most relevant to the keyword being searched. Search Engine Optimization focuses on bringing your site to front of Google search results. SEO takes time to see results, but the long term benefits are greater than cost per click.
DON'T BE MISTAKEN!
Optimizing your website for search engines, or making your website "Search Engine Friendly" (SEF) and putting together a Search Engine Optimization strategy are two different things. If you come across someone who tells you that making a few changes to the META tags on your website will move you to the top of Google, they are mistaken. Changes within your own website may only be about 30% of what Google really needs in your online pressence to count it as a viable source for the keywords you desire.
Social Magnitude works within your website and out to increase you search engine positioning on very thoughly researched keywords in your target market.